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How To Destroy Your Competition

Author: RayEdwards
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Word Count: 650
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I've titled this article How to Shatter Your Competition. I hope you're not offended by the sensational title, but I wanted your attention.

Despite the title, I'm really not a cut-throat kind of guy. I know there is enough wealth and opportunities for everyone. I really want everyone to succeed. I just want YOU to do better! I know you can.

Many marketers struggle just to keep up with the competition. They battle to get ahead, and see no results. In reality, the victory they seek is only about 2 mm away -- so close yet so far. Allow me to explain:

Recently, I attended an event with Tony Robbins - you know, the one where participants walk over hot coals in bare feet? It changed my life! I don't mention that to brag about walking on fire (though you must admit that it sounds pretty cool!). I only mention it to share with you one of the most important lessons I learned there - that the difference between good and great is only 2 mm.

Pilots must navigate accurately. What happens if they start off 2mm off-course? Over time, they could end up miles away from their destination, maybe even miss the airport altogether!

Another example Tony gave is of a world-class plastic surgeon who is considered the master of his craft at making faces more attractive. The documentation he has produced, from all of the surgeries he has performed, shows that almost all of his surgeries require only about 2mm of change or less to effect a dramatic improvement in a person's looks.

Now, what does this have to do with your business? I believe that the difference between you staying even with your competition and you overwhelming your competition is only about "2mm". This of course is a metaphor saying that it doesn't take that much effort.

You don't need to beat your competition in every part of their business. If you can beat them in at least three categories that matter to your clients, you will win out. And remember, you only need to beat them by 2 mm!

Here are 5 "2mm Differences" That Matter. If you will pick just three of these and excel at those three, you will slaughter your competition:

1. Improve your image. By improving the look and feel of your website, you will gain an edge over your competition.

2. Follow-up Marketing. This makes a big impact on your customers. It makes them feel like they matter to you.

3. Tracking and Testing. Keep track of what works and what doesn't. Whether your client knows about this or not, it will make a big difference. This will help you find the language that grabs their attention and gets them sales.

4. Create Adwords Campaigns. This area is often neglected by online marketers - I've even been guilty of this myself! If you become just 2 mm better in this area, combined with two other areas, you will shatter the competition.

5. Backend Sales. Find ways to keep your customers coming back for more, even after the initial sale. Your customers do not want to feel as if they are being "sold to", but they sure love "buying from"! Finding new ways to provide products or services will keep them coming back for more.

Of course, there are more than five categories for improvement. I bet you could find many more that apply to your business. I encourage you to decide on three of these categories - improving each of them by only 2 mm will give you a boost over your competition.

Want to learn more? Today's resource is 21 Fundamentals of Online Success. Learn about the fundamental characteristics for success, and take your business to the next level.

About the Author

For an inside look at the techniques of a sought-after web copywriter, check out the blog of Copywriter Ray Edwards. Claim your free podcasts, marketing tips, videos and free copywriting advice.