http://www.onlineearnings.net/marketing/branding/ RSS Feed of latest 15 Articles about Branding on OnlineEarnings Article Board Mon, 29 Dec 2008 00:29:19 +0000 en-US Branding 180 http://www.onlineearnings.net/marketing/branding/how-to-develop-a-news-hook-for-your-news-release.html Mon, 29 Dec 2008 00:29:19 +0000 marshafriedman123 Branding how to develop a news hookcost effective public relationspr strategymarketing strategy 56242@http://www.onlineearnings.net When pitching your story to the press, there is something important to keep in mind: if you want to get the attention of the press, you have to think like the press.In the 20+ years I've been in public relations, one of the most diffi... http://www.onlineearnings.net/marketing/branding/what-does-the-future-hold-for-the-talk-radio-industry-.html Wed, 26 Nov 2008 03:31:01 +0000 marshafriedman123 Branding marsha friedmanmichael harrisontalk radiothe future of talk radioems incorporatedemsi 55589@http://www.onlineearnings.net I was fortunate enough to sit down with Michael and interview him about talk radio. I wanted to learn more about his views and experience to share with my clients and with those of you who are considering this medium as a marketing st... http://www.onlineearnings.net/marketing/branding/the-enemy-of-marketing-is-here.html Mon, 01 Sep 2008 18:39:18 +0000 shortcuts Branding marketingbrandingdifferentiationcustomer rewardsmystery shoppingretail 54134@http://www.onlineearnings.net Do you leave customers breathless and begging for an encore, or fuming and screaming, "No more!"? How do you know... for sure? I had almost finished a glorious shopping experience at one of my favorite stores. The shelves were stocked ... http://www.onlineearnings.net/marketing/branding/branding-is-not-just-for-products--brand-yourself.html Mon, 26 May 2008 21:20:59 +0000 toddash Branding brandingbranding yourselfpersonal brandingpersonal brandsuccess 50664@http://www.onlineearnings.net Authentic personal branding: Most buying decisions are based on trust, confidence, and emotions people have related to a product, service, or person. Branding is more important than marketing and sales. Branding is influencing, by crea... http://www.onlineearnings.net/marketing/branding/branding-your-own-poducts-the-same-as-major-corporations.html Mon, 26 May 2008 09:53:59 +0000 toddash Branding brandingbusiness brandingproduct brandingpersonal branding 50630@http://www.onlineearnings.net Corporate branding is where the corporate name is the brand, and here the products tend to be described more in alpha numeric or letter terms, and not have distinctive brand names. Such is the case with BMW. Corporate branding gives ea... http://www.onlineearnings.net/marketing/branding/can-short-term-brand--candidate-obama--transform-successfully-into-long-term-brand--president-obama-.html Thu, 22 May 2008 06:40:47 +0000 danherman Branding strategymarketingbrandingcampaign 50388@http://www.onlineearnings.net A spate of recent articles about the Obama brand have, in my view as an expert on marketing, neglected the brand's strategy and focused its verbal or visual expressions. But far more important is the distinction between the short-term ... http://www.onlineearnings.net/marketing/branding/how-to-brand-your-company-to-hispanics.html Tue, 20 May 2008 22:55:55 +0000 ricardo_ba Branding HispanicsBrandingLatinosMarketing to LatinosMarketing to HispanicsCultural Management 50321@http://www.onlineearnings.net The power of the brand! A strong brand draws people. A strong brand allows people to trust you much more quickly than a weak or nonexistent brand.Tres Preguntas (Three Questions.)1. What do I mean by your brand?2. What do I mean when I... http://www.onlineearnings.net/marketing/branding/ten-ways-to-build-client-trust-in-your-business.html Sat, 12 Apr 2008 03:54:06 +0000 aaufor4life Branding Website StrategiesIncrease ConversionWebsite ArchitectureWeb EngineeringWebsite Layout 48743@http://www.onlineearnings.net These days, with millions of ads and marketing messages hitting us from every direction, the most important key to building your marketing strategy is trust.Does your marketing net you as much as you'd like? Do your ads help you genera... http://www.onlineearnings.net/marketing/branding/how-can-you-lure-consumers-into-loving-your-brand-.html Wed, 12 Mar 2008 01:27:23 +0000 danherman Branding StrategyManagementDifferentiationBrandingMarketingcompetitivenessMBAHerman 47100@http://www.onlineearnings.net Our starting point is to be clear as to what we mean by "love for a brand". The love of a brand is more similar to the love of ice-cream than the love for a spouse. Love for a brand is actually a strong feeling of anticipation for some... http://www.onlineearnings.net/marketing/branding/finding-your-niche--the-power-of-pr.html Tue, 11 Mar 2008 13:52:50 +0000 marshafriedman123 Branding publicityprnational prnational publicity firmnational pr firmmarsha friedmanemsi 47076@http://www.onlineearnings.net Whether you are the owner, manager, or public relations (PR) director of a company, chances are, you're always looking for ways to get your name in the public eye. While advertising is a great start,enhancing your advertising with nat... http://www.onlineearnings.net/marketing/branding/are-you-new-to-the-world-of-radio---then-you-need-to-read-this-.html Sun, 09 Mar 2008 11:23:20 +0000 marshafriedman123 Branding publicityprmediatelevisionradioemsimarsha friedmaninterviewspublicityadvertising 46997@http://www.onlineearnings.net In my nearly twenty years in the publicity industry, I have seen a fair bit of evolution in how the media reaches their audience. Some newspapers and magazines have turned into websites or blogs and several television shows have turne... http://www.onlineearnings.net/marketing/branding/simple---easy-media-tips-to-giving-good-interviews.html Tue, 04 Mar 2008 06:48:16 +0000 marshafriedman123 Branding public relationsprmarketingpromotiontelevisionradiomarsha friedmanbrandingmedia 46802@http://www.onlineearnings.net Who doesn't want to get the word out about their company, service, or product? As a publicity expert with more than twenty years experience in the field, I have encountered hundreds of companies who have wanted the same thing. My an... http://www.onlineearnings.net/marketing/branding/want-to-know-how-to-use-the-power-of-publicity-to-your-company-s-advantage-.html Tue, 04 Mar 2008 06:43:29 +0000 marshafriedman123 Branding televisionguestspublicitypradvertisingbrandingbookproductservicetipsmarketing 46800@http://www.onlineearnings.net With the increasingly rapid pace of our business world, the importance of getting your brand name regularly in front of your target market is a very real situation that all companies face. Even more difficult: actually being remembere... http://www.onlineearnings.net/marketing/branding/branding-efforts-drive-sales-when-combined-with-direct-response.html Sun, 02 Mar 2008 04:42:21 +0000 dpoulos Branding marketingadvertisingdirect responsebrandingsubliminaleffectiveness 46724@http://www.onlineearnings.net The term "Branding" has been in use in American marketing vernacular since the 1800s, first being used for cattle in the west to identify members of the herd belonging to a single owner, but branching out to consumer goods shortly ther... http://www.onlineearnings.net/marketing/branding/marketing-on-the-offensive.html Wed, 30 Jan 2008 17:16:51 +0000 secampbell Branding marketing economy recession proactive 45209@http://www.onlineearnings.net As we start to tread on what some experts call a "sluggish period", I'm compelled to encourage you to reinvest into marketing. My guess is that this area has or will soon be getting more of your attention as leads become more scarce.B...