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September 01 2008 The Enemy of Marketing is Here by: shortcuts

Do you leave customers breathless and begging for an encore, or fuming and screaming, "No more!"? How do you know... for sure? I had almost finished a glorious shopping experience at one of my favorit

May 26 2008 Branding Is Not Just For Products, Brand Yourself by: toddash

Authentic personal branding: Most buying decisions are based on trust, confidence, and emotions people have related to a product, service, or person. Branding is more important than marketing and sale

May 26 2008 Branding Your Own Poducts The Same As Major Corporations by: toddash

Corporate branding is where the corporate name is the brand, and here the products tend to be described more in alpha numeric or letter terms, and not have distinctive brand names. Such is the case wi

May 22 2008 Can Short-Term Brand "Candidate Obama" Transform Successfully Into Long-Term Brand "President Obama" by: danherman

A spate of recent articles about the Obama brand have, in my view as an expert on marketing, neglected the brand's strategy and focused its verbal or visual expressions. But far more important is the

May 21 2008 How to Brand Your Company to Hispanics by: ricardo_ba

The power of the brand! A strong brand draws people. A strong brand allows people to trust you much more quickly than a weak or nonexistent brand.Tres Preguntas (Three Questions.)1. What do I mean by

April 12 2008 Ten Ways to Build Client Trust In Your Business by: aaufor4life

These days, with millions of ads and marketing messages hitting us from every direction, the most important key to building your marketing strategy is trust.Does your marketing net you as much as you'

March 12 2008 How Can You Lure Consumers Into Loving Your Brand? by: danherman

Our starting point is to be clear as to what we mean by "love for a brand". The love of a brand is more similar to the love of ice-cream than the love for a spouse. Love for a brand is actually a stro

March 11 2008 Finding Your Niche: The Power of PR by: marshafriedman123

Whether you are the owner, manager, or public relations (PR) director of a company, chances are, you're always looking for ways to get your name in the public eye. While advertising is a great start,

March 09 2008 Are You New to the World of Radio? Then You Need to Read This! by: marshafriedman123

In my nearly twenty years in the publicity industry, I have seen a fair bit of evolution in how the media reaches their audience. Some newspapers and magazines have turned into websites or blogs and

March 04 2008 Simple & Easy Media Tips to Giving Good Interviews by: marshafriedman123

Who doesn't want to get the word out about their company, service, or product? As a publicity expert with more than twenty years experience in the field, I have encountered hundreds of companies who

March 04 2008 Want to Know How to Use the Power of Publicity to Your Company's Advantage? by: marshafriedman123

With the increasingly rapid pace of our business world, the importance of getting your brand name regularly in front of your target market is a very real situation that all companies face. Even more

March 02 2008 Branding Efforts Drive Sales When Combined with Direct Response by: dpoulos

The term "Branding" has been in use in American marketing vernacular since the 1800s, first being used for cattle in the west to identify members of the herd belonging to a single owner, but branching

January 30 2008 Marketing on the Offensive by: secampbell

As we start to tread on what some experts call a "sluggish period", I'm compelled to encourage you to reinvest into marketing. My guess is that this area has or will soon be getting more of your atte

June 29 2007 Going Zero Carbon: An Approach for Small Business by: Circlemanifesto

How to make your environmentalism pay!STEP 1: Figure it out:Every time that you drive your car you contribute to global warming. The same is true for turning on a light-unless you are purchasing energ

March 23 2007 Identity Theft: Count the ways by: winchester73

I received an e-mail message from "Paypal" not to long ago. The e-mail stated that PayPal needed me to update and verify my security information for their database. I didn't. One of the sentences in t

March 07 2007 International Brand Naming And How Words Can Hurt You by: PeterBennett

It was the famous publicist PJ Barnum who said in 1855 "I do not care what people say about me but get my name right".In today's international marketplace, getting names right is vital.Marketers and b

February 21 2007 The Promise: Developing Your Company's Brand Message by: cpalmatier

The business world is all about first impressions. If a customer likes what they see right away, they are likely to engage with your internet marketing efforts. That first impression is the essence of

February 07 2007 The Art of Advertising and Branding by: mter9248

Nowadays, it is quite fascinating how companies from different industries try to constantly outdo one another. If you are not observant enough, try checking out the all the creative advertising and br

January 28 2007 Small Business Marketing Strategies by: LuisLuarca

College marketing courses teach the four Ps, in a marketing mix and are defined as product, price, placement and promotion. These four Ps are essential in developing a marketing strategy. The marke

January 19 2007 How To Find Free Business Logo Design by: links@gadgetbase.com

Advertising, marketing, website design and hosting all take a toll on your business’ budget. An important part of all of these aspects is your business’ logo design. Don’t worry because there are a few options available to you that will help reduce the financial strain on your budget. There are a variety of free business logo design services that will help you design a business logo if you purchase your other advertising and marketing products through them.


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