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All The Clients You Can Deal With

Author: RayEdwards
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Word Count: 643
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Nearly all copywriters worry about finding clients. I often speak at seminars and conventions. Copywriters approach me all the time with the same question: "How can I get more clients?"

This seems ironic that a copywriter and marketer should have a problem getting clients. Yet, it is the #1 problem for both new and experienced copywriters.

There is good news. You can find all the clients you can handle. It's easy. However, you may have to acquire new skills, skills that we usually don't use. Don't beat yourself up - I can help you gain these skills.

As writers, we are skilled at writing clear copy that sells. If writing skills were all that was required to be successful, we would all be rich! In fact, attracting clients calls for new skills - personal skills, business skills, even sales skills.

The main skill you will need to attract clients is sales. If you are a skilled salesperson, you will find all the clients you can handle. Jeffrey Gitomer's website, www.Gitomer.com, is an excellent resource. As the premier sales trainer in America, Jeffrey can provide you with great information.

Here is a simple 5-Step System to help you attract more copy clients:

1. Invest in your website. Spend time creating the best copy for your site. After all, your copy is meant to sell YOU. A common mistake made by copywriters is to neglect the copy on their own website, while concentrating on copy for clients. YOU are your most important client! Make your copy the best that you can possibly write.

2. Find a sales process that works. There are several tools to choose from. A lead-generation page can offer a forced opt-in page, an autoresponder, or even opt-in bribes (ethical, of course) to convince potential clients to join in. Make sure you have a plan that will lead your potential client right up to the point where he or she asks for a quote.

3. Carefully screen your clients. This is not to imply that I don't like my clients or prefer not to work - just the opposite, in fact. I like to work. By posting my rates on my website, I can weed out the customers who can't afford my service. If you're a copywriter, chances are your skills will improve over time. Word will get out, and soon you will be deluged with work. You have two options - either turn down some jobs, or raise your rates. This, of course, assumes that you provide an excellent return for your client's money, which we will discuss in a future article.

4. Follow-up marketing is important! Use it all the time, every time. Theoretically, your autoresponder should go on and on, into infinity.

5. Attend seminars and network. Attending seminars and networking (and doing so in a professional manner) is the best thing that you can do for your business. I created a product that was 10 hours of audio teaching how to do this very thing. (And I'm not trying to sell this product here; in fact, it's not even available for sale, at all.) Last year, I spent about $50,000 on travel to seminars. You don't need to spend this much, but find a few key events that you know will be full of potential clients and make it a priority to get there. One of those that is helpful to a lot of people is Armand Morin's Big Seminar. Here's the link www.NewBigSeminar.com. It's a great place for copywriters to network and find new clients.

Whatever your profession - web designer, marketing consultant, copywriter - you need clients to succeed. This simple 5-step program will help you to attract more clients and ensure the health of your business.

About the Author

For tips, tricks, and tactics of a top direct response copywriter, check out the blog of Copywriter Ray Edwards. Claim your free podcasts, marketing tips, videos and free copywriting advice.