Guerilla Marketing: Keeping It Simple

Jay Conrad Levinson graduated from the University of Iowa in 1956, and was drafted to the Army before entering law school. Oddly enough, he learned a great deal about marketing during his assignment to the Counter Intelligence Corps. There, he was much like a real-life James Bond.

Jay Conrad Levinson wrote a report at the end of each assignment while in the Army to detail the events that had taken place. He enjoyed writing the reports because they had a clear beginning and middle, but an unfinished end. He decided he loved writing so much, that he'd make a career of it. He knew that writing a book wouldn't pay much money at first, so he decided advertising was the way to go.

Jay Conrad Levinson was an ad writer for Playboy Magazine after a hard climb to the top of the mountain from secretarial work. After proving himself as a great ad writer, he accepted a position in London for Leo Burnett.

Working a three-day week from the comfort of his home has been a reality for Jay Conrad Levinson since 1971. Others would only be able to accomplish all he's accomplished by staying at the office five days per week. Jay Conrad Levinson has also written several books. Including the 18 books in his Guerilla Marketing series, he wrote his first book, The Most Important $1.00 Book Ever Written, a book he co-authored with his wife, A Start-up Guide to Guerilla Marketing, and Secrets of Success for Freelancing.

Jay Conrad Levinson isn't tied up with marketing all day long. He has many other passions including skiing, traveling, and spending time with his grandchildren. He loved traveling so much, that for a few years, he traveled the country in a fancy RV with his wife. After traveling, they decided they wanted to be closer to their grandchildren and have a place on the lake, so they settled in Orlando, Florida.

Jay Conrad Levinson has been called "The Father of Guerilla Marketing." He has been invited to speak around the world to places like Malaysia, Thailand, Japan, South America, Australia and the Philippines. His books have been published in 41 languages and are required reading material in many colleges. Guerilla Marketing is a way for business owners to spend less, get more, and achieve substantial profits.

So, what exactly is Guerilla Marketing? Guerilla Marketing is one-on-one marketing. It seems like such a waste of time and money to start with a risky marketing campaign directed to large numbers of people when word of mouth advertising is cheaper and more reliable. Small business owners can take advantage of local opportunities to speak at luncheons, offer free consulting services, or offer free products to fundraiser auctions to help get their message out to people and gain credibility.

Guerilla Marketing isn't something that's only for small businesses. It works great for large businesses as well. Big businesses have been known to make huge profits by using a catchy phrase or symbol to get inside the minds of their customers. Because most buying decisions are made by the unconscious mind, a catchy symbol is sometimes all that's needed to block out other products from a person's mind. Examples of this include Nike's swoosh, McDonald's arches, and Michelin's big, squishy tire man. The Jolly Green Giant has been helping Green Giant sell vegetables (and get kids to eat them) for years!

About the Author

Are you ready to discover all the clues of winning marketing? Begin your adventure to success by discovering about Guerilla Marketing at Jay Conrad Levinson

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