Is Your Money Faucet Leaking?

Is Your Online Money Faucet Leaking?

A lot of people who are into information and product marketing online have a
problem. They are losing money without realizing it, and the problem lies in the
fact that they are not interested in investigating the mechanics the way internet
marketing experts do. To be fair, I'm not expecting anyone to be an internet
marketing expert. I'm simply suggesting that in order to build the right kind of
process and structure within your marketing efforts to double or triple your income
effectively.



I'll list down three points of weakness, and hopefully it will get you to think
about how to implement your marketing program in a way that could multiply your
residual income several times over.



Point of Weakness #1 - You do not have different points of entry.

I've found that when you have multiple points of entry into a product promotion, it
becomes more diverse, more robust and definitely more exciting. Send people not just
to a landing page. Send them to a shy-yes page or a namesqueeze page. Send them to a
product review page. Send them to a blog post. Or even, to an article directory
(didn't think of that one did you). Each of these pages should contain your
affiliate link. More importantly, the tools should be used effectively to reduce the
buyer defense mechanism. After all, when someone sees flashy sales copy, they are
going to have their BS detector on overdrive mode. If you send them to places that
they are more likely to feel safe and secure, that will be a great entry point to
send them to a link you are referring, whether an affiliate recommendation or
product link.



Point of Weakness #2 - You do not have a multiplier system.

If you get someone to read one article, one sales copy or one blog post, that's
great. People are reading. But, isn't it more brilliant to have people read more
than one EACH TIME? See, when people are exposed more times to your promotion
campaigns, there is always going to be a time of the day when people are going to
just simply stop paying attention. However, where there is great content, there is
not going to be much problem. People will learn about it, and they will tell their
friends.



Yet we know that sometimes, in order to persuade someone to do that extra step of
clicking and sending a link to a friend, it takes a high level of trust and
possibility 'ethical bribery'. You incentivize them to do the marketing for you.
That's partly viral marketing in action. However, it is true that there are products
out there in the market that will never be promoted as virally as the information in
that same market. If you just push product, you won't get much unless people can
consume it and then use that to tell other people about it. Even for you reading
this right now, you would probably feel like you want to tell your friends about it.
All you need to do, really, is to drop them an email, but things could be made so
much easier if you could do it automatically, right?



See, multiplier systems don't just work with products, or affiliates. Multiplier
systems work with credibility and referring links. This is of utmost importance for
SEO based marketing, as well as for those who are new who do not have that
credibility yet. After all, why not just give away your best content and innovate
new content and ideas? How about getting people to give away your best content free
to boost your credibility?



Point of Weakness #3 - You do not have leverage.

To understand leverage, think of the analogy of working out. You want to work out,
but you don't want to have to find one place to use weights, another place to use a
treadmill and another place to use a bench press. You would probably like to have an
"all-in-one" gym because that helps you to create far more economy of time
for you, right?



Well, think of it this way .On your website, there are many things that they can't
see like in a gym. If they read one post on your blog, they may not have realized
it's a massive thread on your forum. You may even have a product around this blog
post that is stuck somewhere "down there". It's like a gym member only
seeing one room and not realizing there are other amazing features there. If you
don't have the capability to cross refer automatically, you will still die from
exhaustion. There is just too much information out there, if you don't find a way to
automatically link things together, it will be a serious problem for you in the
future.



Conclusion

All that said, how do you actually leverage? Well, ask yourself if the things you
are doing could be automated. Think of innovations to help you to cut short the
learning curve and to reduce the number of steps in a process. If you can reduce
those steps, it becomes more efficient almost immediately. I encourage people who
are involved in setting up their products to look at the way in which they are
setting up their products. Could they be more efficient? Or are they clumsy with the
process? Are they able to see how the effort for doing certain things could be
reduced simply through a new process innovation? While this takes a little
experience, I would say that by developing a high level of insight into your own
business will open up a plethora of possibilities for you, because your expertise
and experience will grow with time.

About the Author

Stuart Tan is Asia's leading internet marketing expert in business systems and productivity. His approach to leverage has been widely acclaimed in his national bestselling book, "Secrets of Internet Millionaires". He can be found at http://www.InternetMarketingSingapore.com/blog/.

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