Don't Assume PTA or PTO Members Get It The First Time. When you are trying to get the parents of your students behind your fundraising efforts, never be afraid that you are covering the same ground too often. Tell them many, many times why you are doing the fundraiser. It will surprise you how little makes it into your parents minds, even after they have read or heard something twice. Here are some tips to help you make sure that your important announcements get noticed and noted.